A team that builds local lead-generating assets
Started because leads shouldn't be shared or rationed
Northbound is run by two directors, Matthew and Natalie. We kept seeing the same problem: local businesses paying for leads that were shared with their competitors, or waiting a year for a new site to rank. Our answer is rank and rent. Natalie builds and ranks the website, we set up the profiles around it, and Matthew looks after the technology and keeps you looked after. We then rent the whole lead-generating asset to one business per area for a set monthly fee. SEO and paid ads sit alongside it for businesses that want to grow their own site.
How we work with clients
The same standards apply whichever pillar you start with.
Straight Answers
If something isn't working for your market, we say so.
No Lock-In
Every service runs month-to-month, always.
Numbers Over Vibes
Rankings, calls and ROAS reported weekly, not quarterly.
One Client Per Territory
We never let rented sites or ad accounts compete with you.
Two directors, one clear split
When you work with Northbound, you work with the people who run it.
Matthew
Director
Matthew looks after the technology and our customer relationships. He makes sure everything runs smoothly behind the scenes, and that you always know who to talk to and what is happening.
- Technology and systems
- Customer relationships
- Your first call and ongoing support
Natalie
Director
Natalie leads the projects. She builds the websites and runs the SEO that gets them ranking on Google, from the first page to the first phone call.
- Website builds
- SEO and rankings
- Project delivery
Want to know if we're a fit for your market?
Book a 30-minute call — no pitch deck, just a straight answer.