House clearance: a rank and rent case study
Steady local work, won by whoever ranks first
House clearance follows life events — bereavements, probate, downsizing, landlords preparing a flat. Customers rarely know a firm in advance. They search Google and call whoever looks trustworthy near the top. We built and ranked local lead-generating sites for this trade and rent each one to a single clearance company per area.
- Fast, mobile-friendly site with a quote form above the fold
- Area pages built around searches like “house clearance near me” and “probate clearance”
- Google Business Profile set up, verified and optimised
- Facebook Page created and linked
- Citations live across major directories
- Tracked phone number and enquiry form, routed to the tenant
What this trade is up against
Why firms struggle to get a steady flow of the right enquiries on their own.
Slow to rank
A brand-new site can take 6–12 months of SEO before Google trusts it.
Trust decides the job
Customers want licence details, honest pricing and good reviews before they call.
Shared leads
Lead marketplaces often sell the same enquiry to several firms at once.
Local competition
Whoever shows up in the map pack and top results wins the call first.
A finished asset, ready to take calls
The same package goes into every site we rent, tuned to how clearance customers search.
Already Ranking
Live and ranking before the tenant pays anything.
Google Business Profile
Verified and fully filled in from day one.
Trust Built In
Space for the tenant’s waste carrier licence, pricing and reviews.
Tracked Calls
Every call and form enquiry measured and sent to the tenant.
Quote Form
Short form above the fold for fast enquiries.
Optional Add-Ons
Quote estimator, live chat and click-to-call widgets.
Sites we've built, live today
Each one is a fast, mobile-friendly lead-generating site with local area pages and a quote form above the fold.
Build, rank, prove, then rent
We do the hard part first, so you only rent something that already works.
01. Research
We check search volume, competition and lead value for clearance work in the area.
02. Build & Rank
We build the site, set up its Google Business Profile, Facebook Page and citations, and push it into the top of Google.
03. Prove
You can see real call and enquiry volume before you commit.
04. Rent
You become the exclusive tenant for a set monthly fee, priced to your area. Every lead goes to you.
What clients said
“Since renting our patch, we've had to turn work away for the first time in eight years. Best problem we've ever had.”
Dave WhittakerOwner“Finally an agency that understood probate work instead of treating us like a man-with-a-van. Leads are properly qualified.”
Sarah MensahDirector“We started on pay-per-job to test the water. Six months later we've upgraded to a full Rank & Rent patch.”
Tom O'RourkeOwnerWe can grow your own site too
Some clearance firms would rather build a site they own. We offer SEO, paid ads and Google Business Profile management as standalone services, on whatever site you already have.
Do I need my own website?–
How much does it cost?+
Is the area really exclusive?+
Is there a long contract?+
Want exclusive house clearance leads in your area?
Tell us your town or postcode and we'll tell you honestly what's available and what it would cost.