Meta Ads that turn scrolling into booked jobs
Built for house clearance, removals and Skip Hire
Facebook and Instagram campaigns built around the moments that actually drive bookings — a house needing clearing after a bereavement, a family mid-move, a business switching waste providers. We handle targeting, creative and copy so spend turns into calls, not just likes.
- Facebook & Instagram ad placements
- Ad creative & copywriting included
- Audience targeting & retargeting
- Weekly spend & ROAS reporting
Everything a campaign actually needs
No jargon, no guesswork — here's exactly what we do.
Audience Targeting
Reaching people by life event, location and intent — not just age and postcode.
Ad Creative & Copy
Scroll-stopping images and copy written around what actually converts.
Retargeting
Bringing back the people who visited your site but didn't enquire.
Weekly Reporting
Spend, cost per lead and ROAS, in plain English, every week.
An example ad we'd build for a house clearance client
Not a stock template — every ad is built around your business, your area and your actual pricing.
Example creative — built with your branding, pricing and service area.
Meta Ads, tailored to each trade
House Clearance
Targeting people dealing with a bereavement, downsizing or a hoarder clean-up — with sensitive, trust-first ad copy.
House Removals
Retargeting people who've browsed removal quotes, timed around completion dates and peak moving season.
Skip Hire
B2B-focused targeting for facilities managers and business owners comparing waste providers.
Everything you need to know about Meta Ads
The honest version — what actually works for local service businesses on Facebook and Instagram.
Meta Ads vs Google Ads: what's the difference
Google Ads catches people actively searching for what you offer right now. Meta Ads work differently — you're reaching people based on who they are, where they live and what they've shown interest in, before they've necessarily started searching. That makes it better for building awareness and staying visible to people who've already shown interest, rather than catching someone mid-emergency the way Google Search can.
Why house clearance and removals work well on Meta
These are often planned events — a probate clearance, a house move with a known completion date — which gives us time to build awareness before the moment of need, rather than relying purely on last-minute search. Facebook and Instagram let us reach people in the right area at the right life stage, well before they'd think to search Google.
How retargeting fills the gaps
Most visitors to a website don't enquire on their first visit. Retargeting shows your ad again to people who've already been on your site, at a much lower cost than reaching a cold audience — turning a missed enquiry into a second chance, rather than a lost one.
What makes an ad actually convert
The ads that perform tend to lead with a clear, specific offer — a same-day quote, a fixed callout fee, a free no-obligation survey — rather than a vague brand message. Genuine photos of real jobs consistently outperform stock imagery, and a single clear call to action beats an ad trying to say everything at once.
How we measure success beyond likes
Likes and comments look good but don't book jobs. Every account we manage tracks cost per lead and, where possible, return on ad spend — not vanity engagement metrics. If an ad is getting attention but not generating real enquiries, that's treated as a problem to fix, not a result to celebrate.
Meta Ads, answered simply
What budget do I need to start?–
Do you design the ad creative too?+
Should I run Meta Ads or Google Ads?+
Do you take a cut of my ad spend?+
Ready to see what Meta Ads could do for your business?
We'll audit your current account or build a plan from scratch — free of charge.