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The idea

New clients, without chasing them

Most accountancy practices grow by word of mouth, and that works until it doesn’t. A referral dries up, a long-standing client retires, or you simply have room for ten more clients and no obvious way to find them. Meanwhile, plenty of people in your town are typing “accountant near me” into Google every single week. The question is whose name they see.

Rank and rent is our answer. We build a website aimed at your kind of client, get it ranking on Google for local accountancy searches, and set up the Google Business Profile and listings around it. Then we rent the whole thing to one practice in your area for a set monthly fee. Every call and enquiry it brings in goes to you, and we never rent the same site to a competitor down the road.

You do not need to learn SEO, write blog posts or pay a designer. You answer the phone, book the call and win the client.

What people search for

What people search for when they need an accountant

Accountancy searches are specific, and that is good news. The person typing them already knows what they need and is close to picking someone. These are the sort of phrases a ranked site is built around.

“Accountant near me”

The broadest search. Often a new business owner or someone fed up with their current accountant.

“Self assessment help”

Sole traders, landlords and people with side income, with a spike each winter before the 31 January deadline.

“Limited company accountant”

Contractors and small firm owners who want year-end accounts, payroll and tax handled properly.

“Landlord accountant”

Property owners who want rental income and expenses dealt with correctly.

“Bookkeeper and accountant”

Owners who would rather hand over the numbers entirely.

“Fixed fee accountant”

People who are nervous about open-ended bills and want a clear monthly price.

Why it works

Why rank and rent suits an accountancy practice

One client is worth years of fees

Most clients stay for years and pay every month or every year. A single new client usually covers a monthly rental many times over, which makes a steady flow of enquiries easy to justify.

You are not racing four other firms

Comparison sites often sell the same enquiry to several practices at once. A rented site sends the enquiry to one practice only.

A predictable cost

The fee is a set amount each month, based on your area. There are no per-lead charges and no bidding wars.

It keeps working in the quiet months

Paid ads stop the moment you stop paying. A ranked site keeps bringing in enquiries through the year, including the busy winter weeks when you have no time to market yourself.

What you get

What your site would actually include

We build the site around the clients you want, not around a generic template.

Pages for each type of client

Separate pages for sole traders, limited companies, landlords and contractors, each written in plain English around the questions those clients ask.

Clear, honest pricing

A pricing page or fixed-fee packages, because accountancy buyers hate surprises. You decide what to show.

Proof that you can be trusted

Space for your professional body membership, such as ICAEW, ACCA, AAT or ATT, and your anti-money-laundering supervisor, so visitors can see who you are.

Easy ways to get in touch

A tracked phone number, a short enquiry form and an option to book a call back, all going straight to you.

A Google Business Profile

Set up, verified and kept active, so you show up on the map as well as in the main results.

Reviews on show

A place to feature genuine client reviews, which matter a great deal when people choose someone to look after their money.

A simple example

Rank and rent, a simple example

Imagine everyone in town has a shoebox full of receipts and no idea what to do with it. When they get stuck, they ask Google, “Who can sort out my shoebox?”

We build a shop sign that says “Shoebox sorting, knock here” and we put it right at the top of the busiest street, where everyone looks first. That is the website.

You rent the sign from us for the same amount each month. Anyone who knocks gets you, and only you. Nobody else in town gets to answer the door, and you never have to climb a ladder to fix the sign.

See the full rank and rent model

01. We check your area

We look at how many people search for your services in your town and how strong the competition is.

02. We build and rank

We build the site, set up the Google Business Profile and listings, and push it up Google.

03. You see it working

Real calls and enquiries show it is bringing in work before you commit.

04. You rent it

You pay one set monthly fee. Every enquiry goes to you and only you.

Worth knowing

A few things to know before you rent

“Accountant” is not a protected title in the UK, which means anyone can use it. That is why trust signals matter so much on an accountancy website. We make space for your professional body membership, your supervisory body for anti-money-laundering and your insurance details, so you can stand out from people who have none of those.

Your professional body may have rules about how members advertise. A rented site is a website with a flat monthly fee, not a fee per client, but you should always check your own body’s guidance and tell us anything that has to appear on the site. We will build it in.

Rank and rent is the right fit if you have room for new clients and can answer calls and emails promptly. It is not a fit if you are at capacity and not taking anyone on.

What it costs

The monthly fee depends on your town and how competitive it is. A practice in a big city, where more people search and the competition is stronger, will pay more than one in a small town. We give you one set price for your area when we check availability, with no per-lead charges.

Questions

Accountants: straight answers

How quickly will I get enquiries?–
The site is built and ranking before you rent it, so enquiries can start straight away once you take over. How many you get depends on your area and how many people search for accountants there.
Do I own the website?+
No. We own, host and look after the site, and you rent the enquiries it generates. That is part of why the monthly fee can be a set, lower amount, and it means there is nothing for you to maintain.
Can another accountant in my town rent the same site?+
No. Each site has one tenant for its area. We do not rent it to your competitors.
What if I only want certain types of client?+
Tell us. We can write the site around the clients you want, for example landlords or limited companies, and leave out the ones you do not.
Can I use my own branding?+
Yes. The site carries your practice name, contact details and credentials while you are the tenant.
Do I need to sign a long contract?+
No long-term lock-in. Rentals run month to month with 30 days’ notice.

Want exclusive enquiries for your practice?

Tell us your town and we will tell you honestly whether it is available and what it would cost.

Check availability

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