Rank and rent for solicitors
A website already ranking on Google for local legal searches, with every enquiry going to your firm and nobody else’s.
The right clients find you first
When people need a solicitor, they rarely have time to shop around. A marriage is ending, a parent has died, a landlord is not paying, or a house purchase is falling apart. They pick up their phone, search Google, and call whichever firm looks capable and close by. If your firm is not near the top, that call goes to someone else.
Rank and rent puts you at the top without the long wait. We build a website around the legal work you want to win, rank it on Google for local searches, and set up the Google Business Profile and listings that go with it. We then rent the site to one firm in your area for a set monthly fee. Enquiries come straight to your phone and inbox, and the client relationship is yours from the first call.
There is no bidding, no per-lead charge and no sharing the enquiry with other firms.
What people search for when they need a solicitor
Legal searches tend to be specific and urgent. A ranked site is written around the work your firm wants, so visitors find a page that matches exactly what they typed.
“Divorce solicitor near me”
Often urgent, emotional and high value. People want someone local who will take their call.
“Wills and probate solicitor”
Families dealing with a bereavement, and older clients planning ahead.
“Employment solicitor”
Employees facing redundancy or disputes, and small employers needing advice.
“Landlord and tenant solicitor”
Landlords chasing rent or dealing with possession, and tenants with disputes.
“Family solicitor”
Arrangements for children, finances and separation.
“Solicitor free first consultation”
People who want to understand their options before committing.
Why rank and rent suits a law firm
Each matter can be worth a lot
Legal work is high value, so a single new client can cover a monthly rental many times over. That makes a set fee far easier to plan around than paying for every click or every lead.
The enquiry comes to you alone
Legal lead sites often sell the same enquiry to several firms. A rented site sends it to one firm, so you are not racing to be the first to ring back.
You own the client relationship
People contact your firm directly through your phone number and your form. There is no middleman between you and the client.
A steady, predictable cost
You pay one set amount each month. It does not rise because you had a busy month, and you are not paying again for clicks that go nowhere.
What your site would actually include
Every site is built around the practice areas you choose, in plain English.
A page for each practice area
Divorce, wills and probate, employment, property and more, each written around the questions people actually ask, so visitors see their problem described back to them.
The compliance details you need
Space for your firm name, SRA number, regulated status, complaints information and price information, which regulated firms are expected to show.
Fixed fees where you offer them
A place for clear pricing on services such as wills, probate and conveyancing, where people want to know the cost before they call.
A calm, trustworthy tone
Searches for legal help often come at a stressful moment. The wording is clear and respectful, with no scare tactics.
Simple ways to get in touch
A tracked phone number, a short enquiry form and a request-a-call-back option, all routed to your firm.
A Google Business Profile and reviews
Set up, verified and active, with space to show genuine client feedback.
Rank and rent, a simple example
Imagine a kid in your class loses something important and needs a grown-up who knows the rules to help sort it out. They ask the librarian, “Who is the best person to ask?”
We build a big, clear sign that points to you and put it where the librarian always looks first. That sign is the website, and Google is the librarian.
You rent the sign from us for the same amount each month. Anyone who follows it knocks on your door and nobody else’s. We look after the sign, and you look after the person who knocked.
01. We check your area
We look at how many people search for your services in your town and how strong the competition is.
02. We build and rank
We build the site, set up the Google Business Profile and listings, and push it up Google.
03. You see it working
Real calls and enquiries show it is bringing in work before you commit.
04. You rent it
You pay one set monthly fee. Every enquiry goes to you and only you.
A few things to know before you rent
Solicitors are regulated by the Solicitors Regulation Authority in England and Wales, and the site must show who you are. We include space for your firm name, SRA number and the other information that has to appear on a regulated firm’s website, so it is clear to every visitor that the firm is yours.
A rented site is a website with a flat monthly fee, not a payment for each client sent to you. Even so, the rules on referrals and advertising can differ by practice area, and personal injury work in particular has its own restrictions on referral fees. Please check with your compliance officer before you sign, and tell us anything that has to appear on the site.
Rank and rent works best for firms with capacity to take on new matters and a quick response to enquiries. People looking for legal help often call several firms, so the one that answers first usually wins.
What it costs
The set monthly fee depends on your town and the practice areas you want to win. A busy city and a high-value area like family or wills will cost more than a small town. We give you one price when we check availability, and there are no per-lead charges.
Solicitors: straight answers
Will clients know it is a rented site?–
Can I choose which practice areas the site covers?+
Does this break the rules on referral fees?+
Can a competing firm in my town rent the same site?+
How quickly will I get enquiries?+
Is there a long contract?+
Want exclusive enquiries for your firm?
Tell us your town and we will tell you honestly whether it is available and what it would cost.