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The idea

Survey instructions that come straight to you

A lot of surveying work arrives by referral: from estate agents, solicitors, mortgage brokers and past clients. That is a good base, but it leaves you exposed. If one referrer changes habits, or the property market slows, your diary can empty quickly. At the same time, plenty of buyers and homeowners in your area are searching online for a surveyor they can trust.

Rank and rent gives you a source of instructions that you control. We build a website around the survey searches people make in your area, get it ranking on Google, and set up the Google Business Profile and listings that go with it. Then we rent the site to one surveying practice in your area for a set monthly fee. Every call and enquiry goes to you, and we do not rent the same site to a competitor nearby.

You do not pay per lead, you do not bid for clicks, and you can spend your time on site visits rather than on marketing.

What people search for

What people search for when they need a survey

People usually look for a surveyor at a very specific moment, often just after an offer has been accepted. A ranked site is written to match the question they have in mind.

“House survey near me”

A buyer who has just had an offer accepted and wants to know what they are really buying.

“Building survey cost”

A research search that turns into an enquiry when the answer is clear and honest.

“HomeBuyer report”

Buyers of ordinary homes in reasonable condition who want a mid-level survey.

“Structural survey”

Owners and buyers worried about cracks, movement or an older property.

“Party wall surveyor”

Homeowners planning building work close to a neighbour’s property.

“Damp survey”

Owners and landlords dealing with damp, mould or condensation.

Why it works

Why rank and rent suits a surveying practice

The searches are urgent and specific

Someone searching for a survey usually has a purchase moving. They want a quote and a date, and they often instruct one of the first firms that responds well.

You are not relying on referrers alone

Estate agent and solicitor referrals can change overnight. A ranked website adds a source of instructions that does not depend on any one relationship.

The enquiry comes to you alone

Comparison sites often send the same request to several surveyors. A rented site sends it only to your practice.

A cost that stays the same

The monthly fee does not rise when you have a busy month, and you are not paying again for clicks that never became instructions.

What you get

What your site would actually include

Because people compare surveys, the site is built to explain the choices clearly and to make asking for a quote easy.

A clear guide to survey levels

Plain-English pages explaining the difference between a basic condition report, a HomeBuyer report and a full building survey, so people can choose with confidence.

Pages for other work

Valuations, party wall matters, damp and structural surveys and measured surveys, each aimed at the people who search for them.

Your credentials

Space for whether your practice is RICS regulated, your professional indemnity insurance and your complaints information.

Clear pricing guidance

A place to show what you charge, or how you price, so buyers do not have to chase a quote.

A simple quote request

A tracked phone number and a short enquiry form that goes straight to you, with a few questions about the property.

A Google Business Profile and reviews

Set up and active, with room for genuine client feedback, which matters to anyone about to spend a lot of money on a house.

A simple example

Rank and rent, a simple example

Imagine your family wants to buy a treehouse, but nobody knows whether the planks are wobbly or whether the roof leaks. You ask Google, “Who can check this treehouse for us?”

We build a bright sign that says “Treehouse checker, ask here” and put it at the top of the busiest street, where everyone looks first. That sign is the website.

You rent the sign from us for the same amount each month. Anyone who walks up to it asks you, and only you. We look after the sign, and you do the checking.

See the full rank and rent model

01. We check your area

We look at how many people search for your services in your town and how strong the competition is.

02. We build and rank

We build the site, set up the Google Business Profile and listings, and push it up Google.

03. You see it working

Real calls and enquiries show it is bringing in work before you commit.

04. You rent it

You pay one set monthly fee. Every enquiry goes to you and only you.

Worth knowing

A few things to know before you rent

“Surveyor” is not a protected title, but regulated practices and chartered surveyors stand out because of it. If your firm is regulated by the Royal Institution of Chartered Surveyors, we make room for that on the site, along with your professional indemnity insurance and your complaints process, so visitors can see exactly who they are instructing.

Survey work follows the property market. When buying slows, instructions slow too. A flat monthly fee, rather than a cost per lead, means your outgoings do not move with the market. Your enquiries still will, so it helps to be ready to respond quickly when they come, because buyers are usually working to a deadline.

A rented site is a website with a flat monthly fee, not a payment for each instruction. Rank and rent suits practices with capacity to take on new work and to reply promptly to people who are mid-purchase.

What it costs

The set monthly fee depends on your area and how competitive it is. A big city, where many people buy and several practices compete, costs more than a small town. We give you one price when we check availability, with no per-lead charges.

Questions

Surveyors: straight answers

Can the site explain the different survey levels?–
Yes. We write clear, plain-English pages on each type of survey, so people can decide which suits them before they call.
Will it work for work other than house surveys?+
Yes. We can build pages for valuations, party wall matters, damp, structural and measured surveys, depending on what you offer.
Do I own the website?+
No. We own, host and look after the site, and you rent the enquiries it generates. That is why the fee can be a set monthly amount and why there is nothing for you to maintain.
Can another surveyor in my town rent the same site?+
No. Each site has one tenant for its area.
How quickly will I get enquiries?+
The site is built and ranking before you rent it, so enquiries can start straight away. The number depends on how many people in your area search for surveys.
Is there a long contract?+
No long-term lock-in. Rentals run month to month with 30 days’ notice.

Want exclusive enquiries for your surveying practice?

Tell us your town and we will tell you honestly whether it is available and what it would cost.

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