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The idea

Patients who want comfortable feet

Foot problems are easy to put up with for a long time. A painful nail, a hard patch of skin or an aching heel becomes part of the day, until one morning it stops people doing something they enjoy. Then they search for help, and most search close to home because nobody wants to travel far on sore feet.

Rank and rent puts your practice in front of those people. We build a website around the foot care searches people make in your area, get it ranking on Google, and set up the Google Business Profile and local listings behind it. Then we rent the site to one practice in your area for a set monthly fee. Every enquiry comes to you alone, and we do not rent the same site to another chiropodist or podiatrist nearby.

You do not pay per lead and you do not bid for clicks. You carry on caring for patients, and new ones arrive without you needing to market yourself.

What people search for

What people search for when their feet hurt

People search for foot care in very plain words, often for themselves or for an older relative. A ranked site is written to match those words.

“Chiropodist near me”

The broadest local search, often from older patients or their families who want regular care.

“Podiatrist near me”

A growing search from people who want a clinician for a specific foot or gait problem.

“Ingrown toenail treatment”

A painful problem that sends people looking for an appointment quickly.

“Verruca treatment”

Parents and adults who want a clear answer on what can be done.

“Diabetic foot check”

Patients who need regular foot care and want someone they can trust.

“Heel pain treatment”

Runners, walkers and people on their feet all day who want the cause found.

Why it works

Why rank and rent suits a foot health practice

Patients return again and again

Many patients come every few weeks for routine care for years. A single new patient can be worth a great deal, which makes a set monthly fee easy to justify.

Your patients are local

People look for foot care near where they live. A site ranked for your town reaches exactly the people who can come to your clinic.

The enquiry comes to you alone

Directory sites often send the same enquiry to several practices. A rented site sends it only to yours.

It works for patients and their families

Many searches are made by a son or daughter on behalf of a parent. A clear, calm website helps them feel confident booking for someone they care about.

What you get

What your site would actually include

People worried about their feet want clear, kind explanations. The site is built to provide them and to make booking simple, including for someone booking on behalf of a relative.

Pages for the problems people search

Nails, skin, verrucas, heel pain, diabetic foot care and sports problems, each written in plain English around the questions people ask.

A clear first-appointment page

What happens at a visit, how long it takes and what it costs, so people feel at ease before they arrive.

Your credentials

Space for your qualifications, your registration with the Health and Care Professions Council and any professional memberships you hold.

Home visit information

A place to say whether you visit patients at home or in care settings, which many older patients and families look for.

Easy booking

A tracked phone number and a short enquiry form that goes straight to you, with a prompt to describe the problem.

A Google Business Profile that is active

Set up, with your hours, photos and room for genuine patient reviews, which count for a lot when people choose someone to treat their feet.

A simple example

Rank and rent, a simple example

Imagine your shoes pinch so much that you cannot enjoy a long walk on holiday. You do not know who can help, so you ask Google, “Who can help our poor feet?”

We build a bright sign that says “Happy feet helper, ask here” and put it at the top of the busiest street, where everyone looks first. That sign is the website.

You rent the sign from us for the same amount each month. Anyone who walks up to it asks you, and only you. We look after the sign, and you look after the feet.

See the full rank and rent model

01. We check your area

We look at how many people search for your services in your town and how strong the competition is.

02. We build and rank

We build the site, set up the Google Business Profile and listings, and push it up Google.

03. You see it working

Real calls and enquiries show it is bringing in work before you commit.

04. You rent it

You pay one set monthly fee. Every enquiry goes to you and only you.

Worth knowing

A few things to know before you rent

“Podiatrist” and “chiropodist” are both protected titles in the UK, and practitioners must be registered with the Health and Care Professions Council. We build the site around that, with space for your registration, your qualifications and any memberships you hold, so that visitors can see exactly who will be treating them.

Advertising for health services is closely watched. The Advertising Standards Authority has clear rules about the claims practices can make. We write the site in careful, plain language, and we send you the draft so that you can check every page and change anything you are not comfortable with.

A rented site is a website with a flat monthly fee, not a payment for each patient. Rank and rent suits practices that have room for new patients and can reply promptly, including to family members who are calling on someone else’s behalf.

What it costs

The set monthly fee depends on your area and how competitive it is. A big city, where many people search and several practices compete, costs more than a small town. We give you one price when we check availability, with no per-lead charges.

Questions

Chiropodists & Podiatrists: straight answers

Can the site mention home visits?–
Yes. If you visit patients at home or in care settings, we can give that its own page so people looking for that service find you.
Can it help me attract the patients I prefer?+
Yes. Tell us whether you want routine nail and skin care, diabetic foot care, sports and biomechanical work, or a mixture, and we will write the site around them.
Do I own the website?+
No. We own, host and look after the site, and you rent the enquiries it generates. That is why the fee can be a set monthly amount and why there is nothing for you to maintain.
Can another chiropodist or podiatrist in my town rent the same site?+
No. Each site has one tenant for its area.
How quickly will I get enquiries?+
The site is built and ranking before you rent it, so enquiries can start straight away. The number depends on how many people in your area search for foot care.
Is there a long contract?+
No long-term lock-in. Rentals run month to month with 30 days’ notice.

Want exclusive enquiries for your practice?

Tell us your town and we will tell you honestly whether it is available and what it would cost.

Check availability

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