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The idea

New patients who are ready to book

Most people who need a chiropractor do not wake up planning to find one. They wake up with a stiff neck, a back that has locked up or a pain that has been getting worse for weeks, and they reach for their phone. The clinic that appears at the top of Google, with a clear explanation and an easy way to book, is very often the clinic that gets the appointment.

Rank and rent puts you in that position without you having to become a marketer. We build a website around the searches people make in your area, get it ranking on Google, and set up the Google Business Profile and local listings that sit behind it. Then we rent the site to one chiropractic clinic in your area for a set monthly fee. Every call and booking request goes to you, and we do not rent the same site to another chiropractor nearby.

You do not pay for each lead, you do not bid for clicks, and you do not need to learn how search engines work. You keep treating patients, and the enquiries arrive.

What people search for

What people search for when something hurts

People in pain search with urgency and in plain words. A ranked site is written to match those words, so that the page they land on answers the question they typed.

“Chiropractor near me”

The broadest local search, usually from someone who wants an appointment soon rather than someone browsing.

“Lower back pain treatment”

One of the most common reasons people seek out a chiropractor, with steady demand all year.

“Neck and shoulder pain”

Desk workers and drivers whose discomfort has become impossible to ignore.

“Sciatica help”

People with pain running down the leg who want to know whether treatment could help.

“Chiropractor for sports injuries”

Runners, gym-goers and weekend players who want to get back to training.

“Chiropractor in [your town]”

A direct local search from someone who has already decided and is choosing where to go.

Why it works

Why rank and rent suits a chiropractic clinic

A new patient is worth far more than one visit

Patients often come for a course of treatment and return for maintenance or a flare-up. A single new patient can cover a month’s rental, which makes a set fee easy to justify.

You are not paying for clicks that go nowhere

Paid adverts charge you each time someone clicks, whether or not they book. A rented site has one fixed monthly cost, however many people visit.

The enquiry comes to you alone

Directory sites and lead resellers often pass the same enquiry to several clinics. A rented site sends it only to yours, so you are not racing anyone to the phone.

It fills your diary without extra hours

Marketing usually gets done in the evenings, if at all. A ranked site works while you are with patients and while you are asleep.

What you get

What your site would actually include

A person in pain wants to feel reassured quickly. The site is built to explain what to expect and to make booking as easy as possible.

Pages for the conditions people search

Back pain, neck pain, sciatica, headaches and sports injuries, each written in plain English around the questions people actually ask.

A clear “what to expect” page

What happens at a first appointment, how long it takes and what it may cost, so nervous patients know what they are walking into.

Your credentials

Space for your qualifications, your registration with the General Chiropractic Council and your insurance, so people can see you are properly qualified.

Easy booking

A tracked phone number and a short enquiry form that goes straight to you, with a prompt to say what is bothering them.

A Google Business Profile that is active

Set up, with your opening hours, photos and room for genuine patient reviews, which matter a great deal to people choosing a healthcare provider.

Honest, careful wording

Health claims are written carefully. We describe what you offer without promising cures or results that nobody can guarantee.

A simple example

Rank and rent, a simple example

Imagine your bike has a wobbly wheel and you cannot ride it properly. You do not know who fixes bikes nearby, so you ask Google, “Who can fix my bike wheel?”

We build a bright sign that says “Bike wheel fixer, ask here” and put it at the top of the busiest street, where everyone looks first. That sign is the website.

You rent the sign from us for the same amount each month. Everyone who walks up to it asks you, and only you. We look after the sign, and you do the fixing.

See the full rank and rent model

01. We check your area

We look at how many people search for your services in your town and how strong the competition is.

02. We build and rank

We build the site, set up the Google Business Profile and listings, and push it up Google.

03. You see it working

Real calls and enquiries show it is bringing in work before you commit.

04. You rent it

You pay one set monthly fee. Every enquiry goes to you and only you.

Worth knowing

A few things to know before you rent

“Chiropractor” is a protected title in the UK, and chiropractors must be registered with the General Chiropractic Council. We build the site around that. There is space for your registration details, your qualifications and your insurance, so visitors can see exactly who they are booking with.

Advertising for health services is closely watched. The Advertising Standards Authority has clear rules about the claims clinics can make, particularly about specific conditions. We write the site in careful, plain language, and we send you the draft so that you can check every page and make sure it reflects how you actually practise and what you are comfortable saying.

A rented site is a website with a flat monthly fee, not a payment for each patient. Rank and rent suits clinics that have room in the diary and can answer calls and messages promptly, because people in pain tend to book the first clinic that replies.

What it costs

The set monthly fee depends on your area and how competitive it is. A big city, where many people search and several clinics compete, costs more than a small town. We give you one price when we check availability, with no per-lead charges.

Questions

Chiropractors: straight answers

Can the site focus on the treatments I prefer?–
Yes. Tell us whether you want to focus on back and neck pain, sports injuries, or something more specific, and we will write the site around the patients you want.
Who checks the wording of the health information?+
You do. We write the draft with care, then send it to you before it goes live so that you can change anything you are not comfortable with.
Do I own the website?+
No. We own, host and look after the site, and you rent the enquiries it generates. That is why the fee can be a set monthly amount and why there is nothing for you to maintain.
Can another chiropractor in my town rent the same site?+
No. Each site has one tenant for its area.
How quickly will I get enquiries?+
The site is built and ranking before you rent it, so enquiries can start straight away. The number depends on how many people in your area search for chiropractic care.
Is there a long contract?+
No long-term lock-in. Rentals run month to month with 30 days’ notice.

Want exclusive enquiries for your clinic?

Tell us your town and we will tell you honestly whether it is available and what it would cost.

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