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The idea

Patients who want to get moving again

People look for a physiotherapist at a very particular moment. They have hurt a knee on a run, had an operation and been told to start rehabilitation, or woken up with a shoulder that will not lift. They want help, and they want it quickly. Many are told to wait weeks for a referral, so they search for a private physiotherapist instead.

Rank and rent makes sure it is your practice they find. We build a website around the physiotherapy searches people make in your area, get it ranking on Google, and set up the Google Business Profile and local listings behind it. Then we rent the site to one practice in your area for a set monthly fee. Every enquiry comes to you alone, and we do not rent the same site to another physiotherapist nearby.

You do not pay for each lead and you do not bid for clicks. You carry on treating patients, and the enquiries arrive without you running a marketing campaign.

What people search for

What people search for when they need rehab

People looking for physiotherapy usually know roughly what is wrong. They search for the injury, the area or the situation, and a ranked site is written to meet them there.

“Physiotherapist near me”

The broadest local search, often from someone who wants to be seen within days.

“Private physio”

People who would rather pay than wait for a referral and want a quick appointment.

“Knee pain physiotherapy”

Runners, walkers and older patients with joint pain who want a plan to recover.

“Sports injury physio”

Athletes and regular exercisers who need to get back to training safely.

“Physio after surgery”

Patients recovering from an operation who want guided rehabilitation.

“Back pain physiotherapist”

A very common search, with steady demand throughout the year.

Why it works

Why rank and rent suits a physiotherapy practice

Patients come back for a course of treatment

Physiotherapy usually involves several sessions, so one new patient is worth much more than one appointment. That makes a set monthly fee easy to justify.

You can reduce reliance on referrals

Referrals from GPs, insurers and other professionals can change without warning. A ranked site adds a source of patients that you control.

The enquiry comes to you alone

Directory sites often send the same enquiry to several practices. A rented site sends it only to yours.

A predictable cost

You pay one set amount each month. It does not rise when you are busy and you do not pay again for clicks that never became appointments.

What you get

What your site would actually include

People who are injured want to know that they will be understood and that a plan exists. The site is built to say so clearly.

Pages for the problems people search

Knee, back, shoulder, neck, sports and post-operative physiotherapy, each written around the questions people actually ask.

A clear first-appointment page

What happens at an assessment, how long it takes, what to wear and what it costs, so people feel prepared before they arrive.

Your credentials

Space for your qualifications, your registration with the Health and Care Professions Council and any professional memberships you hold.

Insurance information

A place to say which private medical insurers you work with, which is often a deciding question for patients.

Easy booking

A tracked phone number and a short enquiry form that goes straight to you, with a prompt to describe the injury.

A Google Business Profile that is active

Set up, with your hours, photos and room for genuine patient reviews, which count for a lot when someone is choosing a clinician.

A simple example

Rank and rent, a simple example

Imagine your toy robot’s arm has stopped bending and you want it to move properly again. You do not know who can help, so you ask Google, “Who can get this arm moving?”

We build a bright sign that says “Robot arm helper, ask here” and put it at the top of the busiest street, where everyone looks first. That sign is the website.

You rent the sign from us for the same amount each month. Anyone who walks up to it asks you, and only you. We look after the sign, and you do the helping.

See the full rank and rent model

01. We check your area

We look at how many people search for your services in your town and how strong the competition is.

02. We build and rank

We build the site, set up the Google Business Profile and listings, and push it up Google.

03. You see it working

Real calls and enquiries show it is bringing in work before you commit.

04. You rent it

You pay one set monthly fee. Every enquiry goes to you and only you.

Worth knowing

A few things to know before you rent

“Physiotherapist” is a protected title in the UK, and practitioners must be registered with the Health and Care Professions Council. We build the site around that, with space for your registration, your qualifications and any memberships you hold, so that visitors can see exactly who will be treating them.

Advertising for health services is closely watched. The Advertising Standards Authority has clear rules about the claims clinics can make. We write the site in careful, plain language, and we send you the draft so that you can check every page and change anything you are not comfortable with.

A rented site is a website with a flat monthly fee, not a payment for each patient. Rank and rent suits practices that have room in the diary and can reply promptly, because someone who is hurt will usually book the first practice that answers.

What it costs

The set monthly fee depends on your area and how competitive it is. A big city, where many people search and several practices compete, costs more than a small town. We give you one price when we check availability, with no per-lead charges.

Questions

Physiotherapists: straight answers

Can the site focus on the kind of patients I want?–
Yes. Tell us whether you prefer sports injuries, post-operative rehabilitation, older patients or general musculoskeletal problems, and we will write the site around them.
Can it mention the insurers I work with?+
Yes. We can add a clear page listing the private medical insurers you accept, which many patients look for before they book.
Do I own the website?+
No. We own, host and look after the site, and you rent the enquiries it generates. That is why the fee can be a set monthly amount and why there is nothing for you to maintain.
Can another physiotherapist in my town rent the same site?+
No. Each site has one tenant for its area.
How quickly will I get enquiries?+
The site is built and ranking before you rent it, so enquiries can start straight away. The number depends on how many people in your area search for physiotherapy.
Is there a long contract?+
No long-term lock-in. Rentals run month to month with 30 days’ notice.

Want exclusive enquiries for your practice?

Tell us your town and we will tell you honestly whether it is available and what it would cost.

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