Rank and rent for financial advisers
A website already ranking on Google for local financial planning searches, with every enquiry going to your firm and nobody else’s.
New clients who are ready to talk
Financial advice is built on trust, and trust is slow to grow. Most advisers win clients through introductions from accountants, solicitors and existing clients, and that is a perfectly good way to grow, until you want more clients than introductions can give you. People are searching for advice in your area right now, and they will usually call a firm that looks credible and close by.
Rank and rent gives you a way to be found. We build a website around the questions people ask when they want help with their money, get it ranking on Google, and set up the Google Business Profile and listings behind it. Then we rent the site to one adviser in your area for a set monthly fee. Every enquiry goes to you alone, and we never rent the same site to a competitor nearby.
You do not pay per lead, you do not bid on clicks, and you do not have to become a marketing expert.
What people search for when they want financial advice
People who search for advice are often at a turning point: nearing retirement, receiving a lump sum, or worrying about tax. A ranked site is written around those moments.
“Financial adviser near me”
The broadest search, often from someone who would rather meet a person face to face.
“Retirement planning advice”
People in their fifties and sixties who want to know whether they can afford to stop work.
“Pension advice”
People with several pensions who are unsure what to do with them.
“Inheritance tax planning”
Families who want to understand how to pass on wealth sensibly.
“Independent financial adviser in [your town]”
A direct local search from someone ready to book a first meeting.
“Investing a lump sum”
People who have inherited, sold a business or received a bonus, and want a plan.
Why rank and rent suits an advice firm
Clients stay for many years
A client you take on today may stay with you for a decade or more. That long relationship makes a set monthly fee easy to justify.
The enquiry comes to you alone
Lead resellers often sell the same enquiry to several advisers. A rented site sends it to one firm, so you are not racing to the phone.
Trust builds before they call
People researching advice read the website carefully first. A site that explains how you work, in plain English, helps them feel comfortable booking a first meeting.
A steady, predictable cost
You pay one set amount each month. It does not change with the markets, and you are never paying for clicks that go nowhere.
What your site would actually include
Because financial advice is regulated, the site is built carefully and in plain English.
Pages for each need
Retirement planning, pensions, investments, inheritance tax planning and protection, each explained simply and aimed at the people who search for them.
Your regulatory details
Space for your firm name, FCA number and permissions, and the standard risk warnings, as agreed with you and your compliance contact.
How you work, step by step
A plain explanation of the first meeting, what it costs and what happens next, because clients want to know before they call.
How you charge
A clear section on your fees, so people are not afraid to ask the question.
A simple way to book
A tracked phone number, a short enquiry form and a request-a-meeting option, all going straight to you.
Reviews and credentials
A Google Business Profile, space for genuine client feedback and room for your qualifications and professional memberships.
Rank and rent, a simple example
Imagine you have saved lots of sweets over the years, and now you want to make them last until you are very old. You are not sure how many to keep, how many to share and how many to eat. You ask Google, “Who can help me plan?”
We build a big, friendly sign that says “Sweet-saving planner, come in and chat” and put it at the top of the busiest street. That sign is the website.
You rent the sign from us for the same amount each month. Anyone who knocks is talking to you, and only you. We look after the sign, and you look after the people who come in.
01. We check your area
We look at how many people search for your services in your town and how strong the competition is.
02. We build and rank
We build the site, set up the Google Business Profile and listings, and push it up Google.
03. You see it working
Real calls and enquiries show it is bringing in work before you commit.
04. You rent it
You pay one set monthly fee. Every enquiry goes to you and only you.
A few things to know before you rent
Financial advice is regulated by the Financial Conduct Authority, and your website counts as a financial promotion. It has to be clear, fair and not misleading, and you need to be careful about what you say on performance. We build the site with room for the required wording and we will never promise returns on your behalf.
Since the FCA’s Consumer Duty came in, firms are expected to communicate in ways their clients can understand. That suits us well, because plain English is how we write. If you work under a network or principal firm, they will normally need to approve the site before it goes live, so tell us who to send it to.
A rented site is a website with a flat monthly fee, not a payment for each client introduced. You should still check with your compliance contact before you sign, and tell us what has to appear on the site. Rank and rent suits advisers who have the capacity to take on new clients.
What it costs
The set monthly fee depends on your area and how competitive it is. A major city with many advisers and many searches costs more than a smaller town. We give you one price when we check availability, with no per-lead charges.
Financial Advisers: straight answers
Can you promise investment returns on my site?–
What if my network needs to approve the content?+
Do I own the website?+
Can another adviser in my town rent the same site?+
How quickly will I get enquiries?+
Is there a long contract?+
Want exclusive enquiries for your advice firm?
Tell us your town and we will tell you honestly whether it is available and what it would cost.