Rank and rent for insurance brokers
A website already ranking on Google for local insurance searches, with every enquiry going to your brokerage and nobody else’s.
Clients who want advice, not just a price
Comparison sites have taught people to start their insurance search with a price. Yet plenty of people, especially business owners, landlords and anyone with something slightly unusual to protect, would rather speak to a broker who understands their situation. They just need to find you. Those people are searching Google in your area every week.
Rank and rent puts you in front of them. We build a website around the insurance searches people make in your area, get it ranking on Google, and set up the Google Business Profile and listings that go with it. Then we rent the site to one broker in your area for a set monthly fee. Every call and enquiry goes to you, and we do not rent the same site to a competitor nearby.
You do not pay per lead, you do not bid for clicks, and you can spend your time on clients rather than on marketing.
What people search for when they need insurance
The most valuable searches come from people who need cover that is not off the shelf. A ranked site is written around those needs.
“Insurance broker near me”
The broadest local search, often from someone who wants a person to look after their cover.
“Commercial insurance broker”
Business owners who need cover for premises, staff, stock and liability.
“Landlord insurance broker”
Landlords with one property or a portfolio who want the right cover.
“Tradesman insurance”
Plumbers, electricians and builders who need liability and tools cover.
“Business insurance quote”
Owners who are comparing options and want a clear answer from a real person.
“High value home insurance”
Homeowners with expensive or unusual properties and contents.
Why rank and rent suits an insurance brokerage
Clients renew year after year
A client you win today usually comes back at every renewal and often adds more policies. That long relationship makes a set monthly fee easy to justify.
You stand out from comparison sites
Price-led sites compete on cost. A rented site lets you compete on advice, which is where a broker adds value for complicated cover.
The enquiry comes to you alone
Lead resellers often send one enquiry to several brokers. A rented site sends it only to yours.
A steady, predictable cost
You pay the same amount each month, so a quiet period does not leave you out of pocket twice.
What your site would actually include
Because insurance is regulated, the site is built to carry everything it should.
Pages for each kind of cover
Commercial, landlord, trades, home and van insurance, each written in plain English around the questions people actually ask.
Your regulatory details
Space for your firm name, FCA number and permissions, and the information about your status and how you are paid, as agreed with you and your compliance contact.
Why use a broker
A clear explanation of how a broker can help with complicated cover and with claims, so visitors understand the value before they call.
A simple way to ask for a quote
A tracked phone number, a short enquiry form and a request-a-call-back option, all going straight to you.
Cover that fits specific trades
Pages for the trades and businesses you want to work with, because specific wording turns more visitors into enquiries.
A Google Business Profile and reviews
Set up and active, with room for genuine client feedback, which matters when people are trusting you with their risks.
Rank and rent, a simple example
Imagine your whole street chips in a few coins every month to a big pot, so that if anyone's toy breaks, there is money to fix it. Somebody has to work out which pot is the best, and what is covered. You ask Google, “Who can find us the best pot?”
We build a bright sign that says “Best-pot finder, ask here” and put it at the top of the busiest street. That sign is the website.
You rent the sign from us for the same amount each month. Anyone who walks up to it talks to you, and only you. We look after the sign, and you look after the people who find it.
01. We check your area
We look at how many people search for your services in your town and how strong the competition is.
02. We build and rank
We build the site, set up the Google Business Profile and listings, and push it up Google.
03. You see it working
Real calls and enquiries show it is bringing in work before you commit.
04. You rent it
You pay one set monthly fee. Every enquiry goes to you and only you.
A few things to know before you rent
Insurance broking is regulated by the Financial Conduct Authority, and what you say on your website counts as a financial promotion. It has to be clear, fair and not misleading. We build the site with room for your FCA details, your status and how you are paid, and we will not make claims about price or cover that you cannot back up.
If you are an appointed representative or part of a network, your principal firm will usually need to approve the website before it goes live. Tell us early who needs to sign it off. A rented site is a website with a flat monthly fee, not a payment for each client introduced, but check with your compliance contact before you sign.
Rank and rent works best for brokers who can respond quickly. Someone looking for cover often speaks to a couple of brokers, and the first to call back with a clear answer usually wins the business.
What it costs
The set monthly fee depends on your area and how competitive it is. A big city, where many people search and several brokers compete, costs more than a small town. We give you one price when we check availability, with no per-lead charges.
Insurance Brokers: straight answers
Can I focus on certain types of cover?–
What if my network needs to approve the content?+
Do I own the website?+
Can another broker in my town rent the same site?+
How quickly will I get enquiries?+
Is there a long contract?+
Want exclusive enquiries for your brokerage?
Tell us your town and we will tell you honestly whether it is available and what it would cost.